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Music Tectonics

Jan 29, 2025

We are on the floor of NAAM this week speaking with Scott Sugino, President and CEO of Yamaha Music Innovations. The two speak about Yamaha’s corporate venture capital fund – whose goal is to invest in artist support, audience engagement, and platforms that connect the two. We also hear from our own Jade Prieboy...


Jan 22, 2025

Today we’re joined by Alexandra Koshy who helps us unravel the world of influencer marketing in the music tech sphere. We hear insights into why music tech companies are eager to collaborate with creators on Instagram, TikTok, and YouTube, and we explore how influencer marketing can integrate with press to build a...


Jan 15, 2025

This episode promises to equip you with strategies to make your crowdfunding campaign stand out amidst the competition. Find out what types of musical products and companies are ripe for Kickstarter and Indiegogo and the single most important factor for surpassing your goal. Hint: it's about community. Other hint:...


Jan 8, 2025

Adam McHeffey, CMO of Artiphon, joins us to talk about the state of musical instrument innovation. Instruments like the Orba put music creation at the fingertips of hobbyists, allowing them to focus on enjoyment and self-expression rather than traditional album releases. We discuss the fusion of music and social media,...


Jan 1, 2025

Dmitri and Tristra review the industry news of ‘24 and look into the music tech crystal ball of 2025. Dmitri envisions that gaming will no longer be considered a venue, but rather a central outlet for finding music. Tristra raises questions about how a trade war and a Tik Tok ban could influence 2025. Listen to these...