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Music Tectonics

Jul 23, 2020

From panda-cams at the zoo to live acoustic guitar sets from the bathroom, OnNow.TV is a one-stop shop for all things livestream. Hear how  Co-founder Matthew Addell’s decades of experience in digital music led to creating the world's largest index of global live streamed events- in just a few weeks. Adell explains how the OnNow.TV platform helps viewers discover livestream events of all kinds happening around the world, while doubling streamers’ audiences. Matthew digs into how OnNow.TV removes friction from the fragmented livestreaming landscape, brings people together remotely, and lets streamers own their data.  How does he see the livestreaming market maturing even after the pandemic? Who will be the Justin Bieber of livestreaming content? How is the crochet industry like the music industry? What unlikely music tech developments is Adell excited by?

 The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!