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Music Tectonics

Feb 7, 2024

How do you transform your startup idea from a mere spark, into a full-blown inferno of success?

Today Dmitri is talking with Cliff Fluet, a self proclaimed Digital Media Lawyer and the strategic mastermind behind Eleven. The conversation is wide ranging, from early, make-or-break stages of startup development, to what Cliff believes are key traits a successful founder holds. 

Dmitri and Cliff discuss the importance of humility, and why an army of seasoned advocates can be your strongest asset. Hear how even the best-laid plans must endure the rigors of real-world testing and why validation isn't just a step—it's a milestone. 

As Cliff says, “There’s a lot of technology in search of a solution. But ask yourself, is this an imagined problem or is this a real problem?” 

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!