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Music Tectonics

Aug 15, 2019

Is transparency in the music industry a cause to fight for... or an inevitability? Noah Becker says it is both! Noah chats with host Dmitri Vietze about how multiple claims on music usage keeps all parties from getting paid and how transparency can help unlock those revenues. He argues that everyone benefits when the “black box” thinking and market-share payouts of the past are replaced by transparent data. As CEO of AdRev, Noah explains his company’s work administering music assets with YouTube’s Content ID system. AdRev manages over 15 million copyrights, making sure that rights holders from major labels and content libraries all the way down to indie musicians get paid when their music is used in YouTube videos, and soon on other UGC platforms. Find out how increased access to data is making the push to transparency inevitable and how transparency will lubricate data flow and revenue growth for the industry.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include interviews with music tech movers & shakers and deep dives into seismic shifts. Visit to learn more.