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Music Tectonics

Feb 11, 2021

Dan Runcie’s Trapital Media gives the business of hip-hop the rigorous coverage and in-depth analysis that it deserves. This week, Dan gives host Dmitri Vietze a picture of the state of hip-hop as a culture, a musical genre, and an influential business ethos— and how it’s evolving faster than ever. Find out why emerging hip-hop artists are so focused on creating their own lane and owning their careers, whether they sign to a label or choose the DIY path. Dan shares Trapital highlights, from an early essay on J. Cole’s superfan strategy to podcast interviews with the people behind the business. Get Dan’s viewpoint on the major music tech trends, like the rise of NFTs and the major label acquisitions that are shaking up the landscape. Dan looks ahead to future developments he’s excited to see in livestreaming and building a more equitable music industry.  Listen for the first “Big Question” winner and a chance to Ask Dan Runcie Anything! 

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!