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Music Tectonics

Sep 3, 2020

Music marketing has become more and more intertwined with video. How can indie artists tap into video’s power to engage listeners without breaking the bank or learning a whole new skillset? Diarmuid Moloney, founder and CEO of Rotor, explains how his platform automates and streamlines the music video creation process. Starting with just a song, musicians and their teams can focus on creative decisions instead of technical details to make engaging music videos speedily and cost effectively. Get a sneak peek at the new features and subscription tiers Rotor is about to roll out to help artists keep up with the fast paced demands of the short-form video boom. Hear how Rotor got its start thanks to a giant novelty check. Find out how indie artists have been getting creative with Rotor in lockdown, and how the Rotor team works with major labels to create videos in minutes that get millions of views on YouTube. Get Diarmuid’s insights into the current trends that are shaping the future of content creation.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!