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Music Tectonics

Aug 4, 2022

This week, join Jimmy Stone, founder of Alderbrook Companies and author of the Leveling Up, for a masterclass in transmedia storytelling. Learn more about Alderbrook Companies, the consulting and early stage investment firm working with investors, entrepreneurs, startups, and more to solve strategy and finance problems across industries including media and music tech. Find out how companies, brands, and labels can harness the power of transmedia, telling stories across platforms to connect with fans, build communities, and maximize financial potential. Dive into the strategy and success of HYBE, the label behind BTS. Discover the characteristics of successful transmedia storytelling, including knowing your audience and how they spend their entertainment time. Explore the seismic shifts creating new forms of community, allowing fans to better connect with their favorite artists and each other. What kind of immersive experiences are possible? Find out on this week’s episode. 


The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!